Japan
Japan is one of the world's most established and sophisticated coffee markets, combining large-scale consumption with strong emphasis on quality, consistency and innovation. The Japanese coffee market is valued at approximately USD 5.4 billion (ResearchAndMarkets, 2024), placing it among the largest national coffee markets globally. Per-capita coffee consumption is estimated at around 4.1 kilograms per person per year (FAOSTAT), reflecting coffee's deep integration into daily consumption habits.
The structure of the Japanese market is highly diversified. Specialty cafés and artisanal roasters operate alongside mass-market channels such as convenience stores, vending machines and a highly developed ready-to-drink segment. Japan is a global leader in canned coffee and RTD innovation, with these formats accounting for a substantial share of total consumption (Japan Coffee Association; industry analyses). These segments rely on consistent, large-volume supplies of green coffee sourced through long-term relationships.
For exporters, Japan offers both scale and stability. Large roasters and beverage manufacturers import significant volumes of green coffee under multi-year contracts, prioritising consistency, quality documentation and supply reliability. At the same time, the specialty segment continues to expand, driving demand for single-origin, sustainably produced coffees with transparent sourcing narratives.
Entering the Japanese market requires thorough preparation. Import inspections, documentation standards and quality controls are stringent, and expectations regarding consistency are high. Most exporters succeed by partnering with experienced Japanese importers or agents who manage regulatory compliance and facilitate access to roasters and manufacturers. While competition is intense and the market is mature, Japan remains one of the most attractive destinations for exporters capable of delivering long-term value and technical reliability.
SCAJ 2026
SCAJ — the World Specialty Coffee Conference and Exhibition — is Japan's flagship annual specialty coffee trade event, organised by the Specialty Coffee Association of Japan and recognised as one of Asia's largest gatherings of the sector. The exhibition draws participation from producers, roasters, equipment makers and coffee professionals from across Central and South America, Africa, Southeast Asia and beyond, bringing together an extensive range of green and roasted beans, brewing and roasting technologies, café equipment and related products from hundreds of companies worldwide (SCAJ official sources) . The programme features multi-day exhibition halls at Tokyo Big Sight with dedicated areas such as "Coffee Village," competitive stages and seminars covering brewing, processing, product trends and industry insights, alongside national championships for barista and brewing disciplines and expert-led presentations.