Singapore

Singapore occupies a unique position within the global coffee trade, functioning both as a high-value consumer market and as a regional distribution hub for Southeast Asia. In 2023, Singapore imported coffee worth approximately USD 107 million (OEC, 2023) and exported coffee products valued at around USD 35 million (OEC, 2023), reflecting its dual role as a consumption and re-export centre. Despite its small population, Singapore's coffee market is characterised by high purchasing power and strong out-of-home consumption.

The domestic market is driven by a dense café landscape, premium retail channels and a growing appetite for specialty, single-origin and innovative formats such as capsules and premium ready-to-drink products. Market research estimates the value of Singapore's coffee market in the hundreds of millions of US dollars, with continued premiumisation expected over the coming years (industry market reports, including Deep Market Insights). Consumers are quality-focused and trend-aware, making Singapore an attractive test market for differentiated coffees and new concepts.

For exporters, Singapore's importance extends well beyond domestic demand. The country's advanced port infrastructure, free-trade policies and efficient customs processes have established it as a major consolidation and redistribution hub for ASEAN. Coffee imported into Singapore is frequently stored, roasted or repackaged before being distributed to neighbouring markets such as Malaysia, Thailand and Indonesia (WTO Trade Policy Review; Port of Singapore Authority).

Market entry is comparatively straightforward due to transparent regulatory systems and efficient import procedures. Exporters typically work with local importers, roasters or distributors who manage food safety compliance and labelling requirements. While domestic volumes are limited, Singapore offers strong margins for premium coffees and provides strategic access to the wider Southeast Asian region.

SIGEP Asia - 2026

SIGEP Asia is a major international trade show for the foodservice, hospitality and beverage sectors, taking place at the Sands Expo & Convention Centre in Singapore from 15–17 July 2026. The event brings together a wide spectrum of industry professionals with an expected footprint of over 12,000 trade visitors and buyers across approximately 10,000 sqm of exhibition space, featuring around 370 exhibitors from multiple countries.

The exhibition spans three halls and integrates several co-located platforms, including Restaurant Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia, creating a comprehensive showcase of products, services, technologies and ingredients across the food and beverage supply chain. The coverage includes coffee and tea raw materials, roasting and grinding equipment, brewing technologies, packaging and related services.

A highlight within the SIGEP Asia programme is the Singapore National Coffee Championship (SNCC), where top baristas compete in Barista, Brewers Cup, Latte Art and Cup Tasters categories, with champions going on to represent Singapore at the World Coffee Championships. The event also features curated talks, cupping sessions and masterclasses by industry experts and leading brands, along with immersive programming that reflects evolving trends in beverages and foodservice.

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